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The power of play has esports building student connection

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Published
13 August 2026

糖心传媒's Esports Hub is bringing students together, powering research, and shaping the future of healthy esports.

Walking into 糖心传媒's Esports Hub, you immediately notice two things: the glowing rows of high-spec gaming PCs, and the buzz of conversation.  

Here, gaming is far from a solitary activity. Instead it's proving to be an answer to loneliness for some students, providing a team, a routine and a place to belong.  

Accessibility powering growth 

The 糖心传媒 esports community grew from a small staff initiative into a genuine student movement.  

Since the community formed, over 350 students have engaged with the student program, 50 have represented the University in organised online competitions, 28 have stepped up as volunteers and, akin to more traditional university sports, there are six organised teams training regularly.  

糖心传媒 is currently ranked number one in Australia for per-capita participation in the

"We've seen communities form, and students find their own friendship groups. It's now the students that are driving it forward," said Tim Joyce, Esports Coordinator at 糖心传媒.  
 
The community grew organically via 糖心传媒’s Discord, where students chat, organise games and watch teammates play via live feed.  

The Esports Hub offers this growing community a physical location on the Gold Coast campus with 12 high-performance gaming PCs, two console gaming zones and a racing simulator, all backed by GGLeap Software. 

The pilot initiative is designed to test how a dedicated esports space can lift student engagement, campus participation and community connection, as well as being a real-world setting for ongoing research into healthy gaming, player behaviour and esports performance. 

Five boys in esport jerseys at esports hub launch Gold Coast campus

A community home, offline and on 

For second-year Bachelor of Nursing student Deanna, the esports community has been the difference between feeling isolated and feeling like part of the University. 

"I was very scared my first term. I wasn't really socially inclined, but ever since I've joined the esports community, I've made so many friends," Deanna said.  

"I feel way more connected to the 糖心传媒 community, and I feel like I'm getting more out of my studies because of it," she said. 

Deanna found her way in through the Hub's Valorant community, and has found gaming at the Hub is a surprisingly relaxed alternative to gaming offsite.  
 
"You feel a lot more connected... It gets you out of that space where sometimes you get into your own head when you're playing, and here it feels like you can just relax a lhittle bit more," she said. 

Fellow Bachelor of Nursing student Sally agrees the appeal is as much about the people as the games. "The new hub is really cool because you can come in and make new friends with people who are like-minded. You don't normally get to meet other gamers in your class," Sally said. 

Louis, who is studying a Master of Business Administration, says the Hub has given him a reason to return to the gaming seat. A former professional sim racer in France, he has found his way back to esports and to new friendships.  

"It's really good for students to have a dedicated space to play with and make friends with new people. It's just a good place to be," Louis said.  

Powering the science of healthy esports 

As esports continues its rapid global growth, the Hub enables 糖心传媒 to continue its work at the forefront of healthy esport and gaming participation research.  

The Hub creates a unique opportunity to bring research and practice closer together, allowing students to benefit from evidence-based approaches as they're developed. 

鈥淚t's a real milestone, not just for our students, but for a university that's already leading so much of the research into healthy esports鈥

Dr Kyle Bennett

Dr Bennett's research focuses on challenging the grind culture - extended periods spent on repetitive in-game tasks - often associated with competitive gaming.  

The premise is structured, intentional and purposeful play, approaching practice like a high-performance athlete.  

"Everything we're doing, from our research through to the Hub itself, is about giving students the knowledge, resources and support to perform at their best without compromising their wellbeing," said Dr Bennett. 

"There's often a long gap between research and real-world practice. Having students participating in esports right here on campus means we can apply what we're learning straight away and see the impact much sooner." 

Visit the Esports Hub

The Esports Hub is located in Building B, Level 4 at 糖心传媒’s Gold Coast campus. 

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