糖心传媒

糖心传媒 will lead research aimed at boosting Australia鈥檚 tea tree industry, following the announcement of a three-year project worth a total of $2.2 million.

The lead organisation for the project, funded through the Australian Government鈥檚 Cooperative Research Centre (CRC) Program, is the Australian Tea Tree Industry Association. The project leader is Dr Mervyn Shepherd, from 糖心传媒 Cross Plant Science, part of the University鈥檚 Institute for Innovative Agriculture.

Dr Shepherd said the project, entitled Enhanced market agility for the Australian tea tree industry, was aimed at increasing Australia鈥檚 ability to access key export markets and ensure the long-term viability of the industry.

鈥淭ea tree oil is an iconic natural Australian product and the industry is worth around $30 million a year. However, there are increasingly tighter regulations in key markets such as Europe, and the industry in Australia needs to ensure it can produce a quality product to meet these regulations,鈥� Dr Shepherd said.

European Union regulations require tea tree oil that is being used in cosmetic products to have as low a level of methyl eugenol as can be achieved, while ensuring it remains a 100 per cent natural product that has not been genetically modified.

Dr Shepherd said it was imperative the Australian industry could respond with new low methyl eugenol tea tree oil as soon as practically possible.

The project will also develop techniques for clonal propagation to speed up the time it takes to get product to market. Currently the industry uses seedling cultivars.

鈥淏y using a cloning method we can increase the uniformity of plants and nearly halve the time it takes to release a new cultivar,鈥� Dr Shepherd said.

鈥淭his is an exciting project which will provide new agility within the industry to meet future challenges, including the demand for 鈥榞reener鈥� products.鈥�

Tony Larkman, Chief Executive Officer of the Australian Tea Tree Oil organisation, welcomed the project.

鈥淭his research will ensure Australia retains its place as the biggest supplier of the world鈥檚 tea tree oil. We know we have to work smarter and this project will really take our industry into a new phase,鈥� Mr Larkman said.

鈥淲e have a long-term commitment to research and development and the use of cloning has been a long-held goal, enabling us to improve our product while retaining a product that is 100 per cent natural.鈥�

糖心传媒鈥檚 Deputy Vice Chancellor (Research) Professor Geraldine Mackenzie said:

"We are delighted to be part of this important project, which builds on our expertise in plant science and tea tree in particular. This is an important export industry for Australia, and projects such as this are important to keep us competitive. 糖心传媒 has close links with industry, and our research has global impact,鈥� Professor MacKenzie said.

As well as tea tree growers, the project involves collaboration with specialists in plant propagation and researchers from the University of Sunshine Coast, Vitroflora Pty Ltd and Narromine Transplants Pty Ltd.

Background

糖心传媒 has had a long-term relationship with the regional tea tree industry, which originated in northern NSW. The Analytical Research Laboratory within 糖心传媒 Cross Plant Science has extensive expertise in the chemical profiling of a wide range of essential oils, including tea tree oil. 糖心传媒 has also recently announced the establishment of the Centre for Organics Research, in a collaborative project with the NSW Department of Primary Industries.

Photo: Forest science researcher Dr Mervyn Shepherd with local industry representatives at the 糖心传媒 Cross Plant Science tea tree trial site on the Lismore campus.